Ad spend goes in. Qualified leads come out. I own everything between.
5+ years running Meta, Google, TikTok and LinkedIn Ads across the UAE, KSA, USA, UK and Australia — with a software engineering background, so the tracking under every campaign actually holds up.
What I actually get hired to do
Meta · Google · TikTok · LinkedIn
Full-funnel paid setup and scaling, run and optimised end-to-end.
Cost-per-lead reduction
Creative and audience testing that pushes CPL down, not just spend up.
Return-on-ad-spend optimisation
Bid strategy and budget allocation tuned to revenue, not vanity metrics.
GA4 · GTM · Pixel · Conversion API
Attribution wired properly, so every number you see is one you can trust.
Real numbers, not slides
Straight from the ad accounts I run.
Rebuilt attribution, then scaled leads 40%
AED 50K/month across UAE/GCC B2B lead-gen, GA4 + Pixel tracking built from scratch, CPL held at AED 50–100.
Cut cost-per-lead by two-thirds in 8 weeks
Full-funnel Meta + Google (Search/YouTube) acquisition, 20+ creatives tested monthly, Conversion API fixing iOS attribution.
15 clients, one team, 2.5x average ROAS
Led a team of 8 on a combined PKR 500K/month budget, cutting CPA 25% through continuous creative testing.
Also: Content Marketing Manager at Client Accelerators (US, remote) — 10 client calendars, +3% average CTR.
Straight from Google & Meta Ads Manager
